All orders will ship in 10-15 days 🧡
The Design Process: This piece pretty much named itself. This soft, long sleeve, waffle-textured Cozy Joe is the definition of comfort. It's like the sloppy joe's hot girlfriend. It's Diana's modern-day uniform. It’s giving elevated casual. It’s giving Netflix & chill, but also sporty spice, but also boss bitch. The vertical stripe creates a flattering silhouette while giving a subtle nod to 90's activewear. The blush cuffs and rubber logo patch add just enough edge, keeping it a perfect collaboration between She's Electric & Queen Di's iconic fashion. The woman who wore her softness like armour.
So yeah, The Cozy Joe is stupidly cozy. But it’s also confident, classic, and hella cool. You will love this one with your whole heart. I just know it.
The Fit + Feel: The fit is an absolute dream and the feel is incredibly soft & luxurious. Roomy sleeves, plush cuffs, and a hem that pairs effortlessly with tights, shorts, or the Waffle Pants (aka heaven). The Cozy Joe isn't necessarily "oversized", but it does have quite a relaxed fit. Depending on your boobs, size up if you want that baggier/oversized vibe.
Model 1: 156cm wearing a size XS/S Model 2: 166cm wearing a size 3XL/4XL
Material: 100% cotton
Yes Hello!
Shanah’s the name, pushing boundaries is the game.
I’m 31 years old, and in 2024 I sacrificed my house deposit to launch the activewear brand of my dreams. I’m no one special. I just love fashion, and I love training.
I’m someone who see’s the world in shapes and colour palettes. My activewear collection, although it was large, it bored me to my soul. It all felt depressing and daggy, but I had to wear it. What I wanted to wear just didn’t exist. My brain would not stop ticking over about this new genre of activewear. I wanted to stir the pot a bit. Breathe some sunshine into everyones wardrobe. I just craved something different. Something with personality.
Any way, I’ve been married over 10 years, had 2 babies, and have had to walk through some of life’s darkest valleys. Including burying one of my children. One of those things that changes a person forever. As a broken soul, I then joined CrossFit. Another move that changed my life forever.
I’m a big believer in the look good train ugly energy. I love getting ready in the morning and the whole process of it. But I also love pushing my limits in training. Entering that ugly pain cave. I’m just forever shocked at what our bodies can do. The reward to training ugly feels endless.
But don’t just train ugly in the gym. Train ugly in life too. Keep striving toward being a better human. Keep learning. And never stop chasing your dreams. Don’t be scared to have big ones either. Back yourself fully and don’t let anyone else steal your sunshine. Find ways to be the sunshine for others too. And please WEAR WHATEVER YOU WANT. Don't restrict yourself from living a colourful life. You’re an absolute gift and the world needs you. Go get em tiger! “Insert butt slap here”.
Stay Electric,
- Shanah x
My goal is to design activewear that nobody's seen before. Runway style collections. Collections that tell story's and drive emotion. Pieces that empower. Kickass fits that turn heads everywhere. So while the other brands chuck their logo on ready made styles off the shelf, I go the opposite route. Nothing I create comes straight off the shelf. All She's Electric pieces are fully designed by yours truly, and then they're hand crafted by my manufacturing team in Yiwu Zhejiang China. The activewear capital.
The whole process from idea, to physical product goes something like this.
1. My husband is some what of an artist. So I'll dream up something magical in my head, and then I'll describe the designs to him. He will then get to work bringing the concept from my head, into a drawing. I will then tweak and play with the drawing until I love it. This is also the stage where I make sure all the pieces flow together and that the collection as a whole can tell a story.
2. Once we have the designs drawn up, I will then share them with my incredible sample engineer over in Yiwu Zhejiang. She then get's to work using her magical skills, turning my drawings into reality. I work incredibly closely with her throughout the entire sampling process. There's usually lots of back and forth, until voila! We land on the perfect pattern.
3. Once we've finished designing the pattern, I then hand it over to my incredible manufacturing team which is made up of about 40 people. They get to work on creating all the pieces for us, which typically takes about 4-8 weeks.
Every piece is designed with intention and made with care. Because I work in small curated collections, it allows me to control the materials I order and ensure they're all used up across multiple pieces before any waste happens. I only work with 2 main material blends. 100% cotton for the waffle, corduroy and t-shirts, as well as a nylon/spandex blend which is the delicious buttery material I use across the active pieces.
I have so many goals moving forward and as I grow, I'm looking forward to finding new ways that I can make a positive impact everywhere.
Watch this space...
SHIPPING:
All orders are shipped using Australia Post.
- $4 Australia wide
- $20 for all International orders
- Same day shipping for orders placed before 10am
RETURNS:
If something doesn't fit, you are more than welcome to ship items back in exchange for a different size. I want everyone to love & adore their She's Electric goods, I'm also a big believer in gifting things forward. So if you feel that you don't love a product, but know someone who would, gift it forward. Be a giver. Otherwise you can most certainly ship items back for a refund of the product cost.
View the returns page for more information.
