
All She's Electric pieces are designed in my brain, and then they're hand crafted by my manufacturing team in Yiwu Zhejiang China. The whole process from idea, to physical product goes something like this.
1. My husband is some what of an artist. So I'll dream up something magical in my head, and then I'll describe the designs to him. He will then get to work bringing the concept from my head, into a drawing. I will then tweak and play with the drawing until I love it. This is also the stage where I make sure all the pieces flow together and that the collection as a whole can tell a story.
2. Once we have the designs drawn up, I will then share them with my incredible sample engineer over in Yiwu Zhejiang. She then get's to work using her magical skills, turning my drawings into reality. I work incredibly closely with her throughout the entire sampling process. There's usually lots of back and forth, until voila! We land on the perfect pattern. This is when I'll place my big order and enter production phase.
3. Once we've finished designing the pattern, I then hand it over to my incredible manufacturing team which is made up of about 40 people. They get to work on creating all the pieces for us, which typically takes about 4-8 weeks.
Every piece is designed with intention and made with care. Because I work in small curated collections, it allows me to control the materials I order and ensure they're all used up across multiple pieces before any waste happens. I only work with 2 main material blends. 100% cotton for the waffle and T-shirt, as well as a nylon/spandex blend which is the delicious ribbed activewear material I use across the collection.
I have so many goals moving forward and as I grow, I'm looking forward to finding new ways that I can make a positive impact everywhere.
Watch this space...